Customer Strategy & Marketing
You know your customers are the source of real growth. But what do they really care about? How do you reach them? What happens when you put them first? We combine in-depth insights with practical expertise in operations and economics to help you build a customer-focused—and growth-oriented—organization.
Our team of global experts help you achieve sustainable, organic growth by focusing on three critical building blocks: an outside-in approach that puts customers first, a uniquely great customer experience and internal capabilities that ensure you deliver optimal customer interactions at every touchpoint.
Understand your customers’ needs and behaviors by developing superior segmentation capabilities, augmented by advanced analytics and testing that gets results. Provide customers with great digital experiences at radically lower costs as you transform your marketing function. And, restore customers to their rightful place as the true focus of your strategy, by understanding the critical importance of customer capital.
- Deliver superior results as a CMO, our unique approach to digital marketing acceleration, which blends bottoms-up and top-down techniques to achieve results as you build your internal capabilities.
- Break down barriers to innovation and improve ongoing customer-led product development by repositioning your offerings as an integrated suite that delights your customers and meets an expanding array of their needs.
- Resolve the pricing paradox by building dynamic pricing capabilities that help you set and get the right price—every time—and activate your top profit lever.
- Identify quick, targeted customized solutions and operational improvements that boost underperforming sales and enhance your go-to-market strategy.
- Align your marketing and brand strategy with overarching business objectives. We help you combine hard metrics with creative magic to build a customer-focused brand strategy that guides every part of your brand experience.
- Design great customer experiences that build trust and advocacy through consistently positive interactions, and optimize them by tapping into the power of our benchmarking service.
- Nurture promoters, your loyal customers who are more profitable and will advocate for your business—both in good times and bad.
Customer-focused businesses build a virtuous cycle we call the “customer wheel.” We help you at every stage of growth, developing custom solutions and collaborating with all levels of your organization.